About
"RELENTLESS AARON IS at the forefront of the Street Lit movement" says The Hollywood Reporter.
"Relentless is a Street-Lit Sensation!" raves the LIBRARY JOURNAL.
The DAILY NEWS says "Readers apparently can't get enough of Relentless Aaron's brand of street literature."
Publisher's Weekly calls Relentless Aaron a "Self-Publishing street-lit phenomenon"
And of course there's ABC WORLD NEWS: "The books he penned behind prison walls are now breakout hits...he's now writing a new chapter in the way that authors rise to the top...he is relentless in his drive to succeed...he's a one-man marketing machine"
Imagine what it must be like to own and operate more than 50 different brands, and you can get an idea of just how busy Relentless Aaron is. He is currently the CEO of Relentless Content, where he creates, manages and markets content for mass market paperback, screenplays and multi-media productions. In addition to publishing, marketing and promoting the 3 dozen books he's written as an author under St. Martin's Press and G-Unit/ Simon & Schuster/Pocketbooks, Relentless is also Founder and Programming Director of Relentless Networks. As such, Relentless oversees more than 30 Internet Broadcast Channels (facilitated on the Mogulus platform), including Hip Hop TV, The Soul Cafe, The Reggae Room, Golf TV, Top Model TV, and Chrisette's Corner, a channel he developed for the Grammy nominated songstress, Chrisette Michele.On a day-to-day basis, Relentless works at developing strategic alliances with known brands as well as emerging brands, as well as he maintains relentlessaaron.com and fine-tunes his books for market, coordinating with his editors and publishers. And even while television and radio interviews are a constant, he maintains a ritual of writing new novels, speaking engagements in schools and before major corporations as well as book industry events.Recognized by Publisher's Weekly as a "street lit phenomenon" and by ABC World News as "a one-man-marketing machine," Relentless maintains a healthy blog that always informs and teaches the ins and outs of the publishing industry from a self-publishing perspective, as well as from the vantage point of one author who has created a brand that has been well-received and has earned global status.
The evolution of Relentless Aaron began in his late teens, when he began promoting concerts with Russell Simmons and Tiny Wood, to name a few. Organizing concert venues, stage/sound/lights, street promotion campaigns and direction overall has gave Relentless the grass-roots tools to move into more traditional operations such as producing and directing The Westchester Talent Competition for 2 years, as well as he built two nightclubsFool's Paradise, in the Bronx & G-Strings in Westchesterbefore eventually launching SuperStar USA. Already accustomed to coming up with unheard-of accomplishments, the 20-something went on to produce the SuperStar USA TV Show, a one-hour, weekly variety show that featured videos, live performances and exclusive interviews with the entertainment industry's biggest stars. He then crafted a free magazine called "The SuperStar" which road side-by-side with the TV content that was broadcasted in 2 million homes throughout the tri-state area and beyond.
Relentless Aaron's past experiences, his industry connectivity, his marketing magic and his long list of properties has earned him more than normal acknowledgement in International publications such as The New York Times, TIME magazine and on television and radio, to put it lightly. He was named "Author of The Year" at the 2007 Book Expo America (AfAm Pavilion), as well as he has earned honors from local organizations including the Beta Alpha Alpha Chapter of Omega Psi Phi Fraternity, Inc, as well as the Mount Vernon Public Library and the Leak & Watts school where Relentless periodically shares his theories, methods and progress with disadvantaged youth.
Relentless Aaron's published works include, PUSH (St. Martin's Press/Griffin), TRIPLE THREAT (SMP/Griffin), PLATINUM DOLLS (Relentless, LLC), RAPPERS 'R IN DANGER (Relentless, LLC), THE LAST KINGPIN (SMP/Griffin), SEEMS LIKE YOU'RE READY (SMP/Griffin), SUGAR DADDY (SMP/Griffin), TOPLESS, TO LIVE & DIE IN HARLEM (SMP/Griffin), EXTRA MARITAL AFFAIRS (SMP), LADY FIRST (SMP), DERELICT (G-UNIT), and SINGLE WITH BENEFITS (SMP), releasing in October of this year.
Relentless currently serves on the board of directors for The Harlem Book Fair, he is a contributor to This Is 50.com website, and Andrew Morrison's Small Business Camp, as well as he manages and directs the "Author's Pavilion" for the Bronner Bros International Hair & Beauty Show in Atlanta.
Funny how life makes it’s twists and turns, especially for someone who is accustomed to the unconventional and the unexpected. At he same time, one must always be prepared for whatever storms come. It is only in that state of mind that you can maintain your belief, your faith and your greatness. It is only then that you know you are one with the Universe and that nothing and nobody can fade you. You are forever strong forever wise and forever blessed. You only get here with a proven track record, with tested Teflon, and with consistence. Consistence not only breeds a routine, but it also sets a precedent, a worldview and an agenda that (in your mind and out) must be adhered to. No matter the priority, or the seemed treats in life, we must (as leaders) remember one thing, and one thing only–greatness belongs to those who are deserving, and to those who MAINTAIN FAITH. And once you’ve recognized your greatness, a glow follows you. You walk a certain way. You talk a certain way. You feel a certain way. And the energy that you convey is most certain; most definite and glowing.
Listen to this podcast
